Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling

Daily Logo Design Challenge Day 24

10/17/2018

Design brief

This is day 24 of my daily logo design challenge. Today's brief was to design a logo for a bicycle shop. The following business names were proposed. SterHip Bikes, Peddle Power, Geared UP. I chose the later and made the assumption it was a bike repair shop.

The logo

The proposed concept is based on a visual element representing a simplified chain ring. The idea is to make it instantly clear this logo is for a bicycle business. By its technical nature, this part of a bike also points to the business being not only a bike reseller, but also a proper bike repair shop.

The selected typeface is a thick and italicized version of Brother 1816 giving movement and strength to that logo. The up word is embedded inside the chain ring with respectively extended stem and descender for the U and p to become the bicycle's crank arms and pedals.

  • Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
    Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
  • Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
    Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
  • Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
    Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
  • Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling
    Daily logo challenge, day 24, Geared Up bike shop logo concept by Xavier Wendling