Go Sport logo redesign proposal by Xavier Wendling
Go Sport logo redesign proposal by Xavier Wendling

Go Sport brand identity

8/20/2018

The Go Sport brand identity case study is now available on this website.

See my unsolicited, modern and minimalist take at reviving the aging visual identity of the French mutlisport retailer to better fit its assumed current positioning and future strategy.

This personal project belongs to the graphic design section of this website. Along with photography, video and motion and written content creation, graphic design is a growing component of my multi-disciplinary content creation activities.