Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling

Daily Logo Design Challenge Day 19

10/2/2018

Design brief

This is day 18 of my daily logo design challenge. Today's brief was to design a logo based on Australia's iconic kangaroo. Suggested business names include Hopo, Heaps, Sunnies. I chose the latest with the assumption it was a sunglasses brand.

Proposal

The main idea behind this proposal was to feature the silhouette of a kangaroo running in front of the setting sun. The oversized sun disc creates a natural path aroud which the brand name is articulated. The kangaroo artwork is very conventional. The aim was not to be overly original but to make a clear reference to the iconic animal.

This logo is a departure from my usual affinity for monochromatic logos. In addition to black the color palette features two colors carefully paired.

  • Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
    Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
  • Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
    Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
  • Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
    Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
  • Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
    Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
  • Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling
    Daily logo challenge, day 19, Kangaroo logo concept by Xavier Wendling