Hero image featuring a Mojito cocktail and an ipad with the Blue Flamingo website.

Blue Flamingo

Brief

Develop e-commerce websites and various visual assets for the brand's digital launch in the UK and across continental Europe.

Role

  • Brand Identity
  • UX
  • Visual Design
  • Web Development
  • E-commerce

Year

2017

Type

Client (Blue Flamingo)

Introduction

Blue Flamingo's collection of cocktails in a bag lets people prepare all-natural, bar-quality cocktails in a very simple way. Professionally crafted cocktail recipes come ready-for-use in the bag. Add liquor and water as indicated, shake to mix and store in the freezer. It doesn't get simpler.

Based in London, Blue Flamingo launched right before summer with its cocktails available in the United Kingdom and in continental Europe.

My Work

My involvement in the project has been multi-dimensional, including:

  • UX/UI design
  • Web and e-commerce development
  • Graphic design
  • Web marketing: SEO, analytics, ads, social media
  • Production of visual assets for the website and our various marketing needs, including graphic design and illustration elements and photography.
  • Content writing and copywriting

The UK website ran live at blue-flamingo.uk.

Blue Flamingo website front page

Front Page

The general design of the BigBen Kids online store is meant to convey the label's attributes: pure, elegant, high-end. It starts right at the front page with a striking hero section showcasing some of the stunning looks from the collection.

Example product page on the Blue Flamingo website

Product Page

There are many moving parts in making a product page perform well. One of them is user reviews. Because we believe in our line of cocktail mixes; Because we are introducing the product in the UK and in continental Europe while it is already very well known and rated on the US market, it was a no brainer we needed to make those user reviews available and prominent.

Web design and development vector illustration

Technology & Development

The technologies used to develop the websites include:

  • Shopify e-commerce platform
  • Liquid, HTML5, CSS3, SASS, Javascript
  • Module bundling with Webpack
  • Build automation with Gulp.

Building on past experiences, Shopify was our e-commerce backend and storefront of choice, giving us a proven, high quality and customizable solution that matched our marketing objectives.