Comet bluetooth speaker packaging detail with logo photographed by Xavier Wendling

Work

Comet visual identity

2018

Context

This work started as a theoretical logo design exercise as part of a daily logo design challenge. In the process of launching a new line of smart tech products, the client decided to secure this design and build the brand visual identity around a refined version of this logo and logomark.

What the client liked

The simple and flat nature of the logo generally expressed a sense of modernity that fit well with line of products. The simplified and cartoonish rocket design, for use as a logomark or incorporated in the logotype further symbolize a brand that is future minded, while bringing a sense of playfulness.

Daily logo challenge, day 1, Comet rocketship company logo by Xavier Wendling