This work started as a theoretical logo design exercise as part of a daily logo design challenge. In the process of launching a new line of smart tech products, the client decided to secure this design and build the brand visual identity around a refined version of this logo and logomark.
What the client liked
The simple and flat nature of the logo generally expressed a sense of modernity that fit well with line of products. The simplified and cartoonish rocket design, for use as a logomark or incorporated in the logotype further symbolize a brand that is future minded, while bringing a sense of playfulness.