2016/05/2016-05-14-bigben-kids-marese-kathleen-1963-edit-3x2.jpg

Web, Digital & Social

BigBen Kids London

Client

Based in London, [BigBen Kids][1] is a high-end kids fashion label distributing clothes and fashion accessories for children aged 2 to 14.

BigBen Kids launched as the exclusive distributor of the Marese brand in the United Kingdom.

bigben-kids-sign-01

Project Contribution

My involvement with the project has been wide ranging, starting with initial research of the technical solutions we would use for the website and e-store, UX design, all development aspects, to copy, SEO and visual content creation.

Joining this business development project at an early stage, I have also been fairly involved on the marketing side, including ad campaigns and social media activities.

  • Brand identity and creative digital direction
  • UX design
  • Web and e-commerce development
  • Web marketing: SEO, ads, social media
  • Content writing, copywriting and translations
  • Visual content production
  • Community management
  • Fashion photography and retouching.

User Experience

Front Page

The general design of the BigBen Kids online store is meant to convey the label’s attributes: pure, elegant, high-end. It starts right at the front page with a striking hero section showcasing some of the stunning looks from the collection.

Screen capture of the BigBen Kids online store front page

Product Collection

The product collection page is an essential piece in the user journey from point-of-entry to product purchase.

We have been very careful designing it and its navigation logic to make sure shoppers find what they are looking for easily and without hassle.

Large thumbnails and lots of negative space not only fit within the general design brief but also contribute to the desired user experience.

Screen capture of a typical collections page on the BigBen Kids online store

Product Page

The product page retains the general design language of the BigBen Kids website. Because it is such a critical piece in a buyer’s experience, this page has received a lot of attention.

The product description has to convey the product’s features and qualities in a relevant, concise and attractive way. Various reassurances, including easy access to the live chat and to the size guide, come together to ease the purchasing decision. Featured looks not only drive higher cart amounts but are also a way to show the clothes worn by a model.

Screen capture of a typical product page on the BigBen Kids online store

Blog Page

The blog is part of an ambitious mult-channel plan to engage and cultivate target audiences and establish BigBen Kids as a trusted player in high-end kids fashion in the UK.

Its clean and minimalist design not only falls in line with the website’s general design language. It also deliberatelty takes cues from Instagram, our leading social media channel.

Screen capture of a typical blog page on the BigBen Kids online store

Styling Ideas

Providing shopping inspirations through featured looks is a prominent part of the experience. Not only does it create incentives to explore further and buy more. Properly relayed through our blog and social media channels it contributs to building trust and authority.

These looks can be found on most product pages and the blog features a dedicated styling inspirations section.

Screen capture of the styling ideas section on the BigBen Kids online store

Marketing and Communication

Key to building exposure for a luxury consumer brand, we set up early to define and execute on an ambitious year-long multi-channel communication and advertising plan. For that we needed copy and visual assets.

Our goal was to develop a significant and consistent pool of high quality and high impact visual assets to support our content calendar and build an emotional bond with our audiences.

In addition to relying on exisitng still imagery and videos from our leading supplier, working with them and their content agency to maximize leverage of available resources, we also decided to bring our own creative juice to the project, setting up our own photoshoots and producing our own images and graphic elements.

Model Kathleen photographed in a Marese Couture dress for BigBen Kids

Web development

This website is develop with the following technologies:

  • Shopify e-commerce platform.
  • Liquid, HTML5, CSS3, SASS, Javascript.
  • Module bundling with Webpack.
  • Build automation with Gulp.

After careful review we selected the Shopify service platform against alternative solutions for several reasons including functionality and quality, time-to-market, apps ecosystem.

Seamless point-of-sale integration checked another big mark for us as BigBen Kids was to establish a brick-and-mortar presence at select locations in London.

Starting from one of Shopify’s free starter themes, we worked on creating a customized user experience according to our design specifications.

Web developer desk setting vector illustration by Xavier Wendling