Today was day one of my Daily Logo Challenge, a 50-day journey toward becoming a better logo designer. Each day, I’ll be taking a new design brief with a fresh logo design inspiration to trigger my creative juice.
While it has always been a struggle for me to fully commit to such challenges and not let other “more important” concerns and deliverables bring it to the sidelines, I really believe in the value of those exercises.
For this challenge, my expectations include stimulating my creative eye through a variety of design briefs, developing and fine-tuning the rapid ideation process that is typically part of my workflow and improving my time management practice and general productivity.
If you would like to track ny progress, head over to the dedicated daily logo design challenge page on this website.
The core idea was to incorporate a simplified and recognizable rocket visual into the logotype. The rocket is reminiscent of old cartoons. The O letter with circular negative space around it becomes planet earth from which the rocket is lifting off. The selected font is Avenir Next with adjusted tracking. I opted for a suitable space cadet blue.
Because of its flat and minimalistic nature, the logo works well with inverted color schemes and will pop out when displayed or printed over an image.
With its square aspect ratio, the rocket visual lends itself very naturally to various secondary logomark uses.