My daily logo design challenge by Xavier Wendling

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Daily Logo Challenge Day 1

04/09/2018

Today was day one of my Daily Logo Challenge, a 50-day journey toward becoming a better logo designer. Each day, I’ll be taking a new design brief with a fresh logo design inspiration to trigger my creative juice.

While it has always been a struggle for me to fully commit to such challenges and not let other “more important” concerns and deliverables bring it to the sidelines, I really believe in the value of those exercises.

For this challenge, my expectations include stimulating my creative eye through a variety of design briefs, developing and fine-tuning the rapid ideation process that is typically part of my workflow and improving my time management practice and general productivity.

If you would like to track ny progress, head over to the dedicated daily logo design challenge page on this website.

Design brief

On day one, the prompt called for the design of a rocketship logo. I opted for an optional space company name: Comet. Other suggested company names included Aerolite, Axis and Quasar. See my proposal below.

The logo

The core idea was to incorporate a simplified and recognizable rocket visual into the logotype. The rocket is reminiscent of old cartoons. The O letter with circular negative space around it becomes planet earth from which the rocket is lifting off. The selected font is Avenir Next with adjusted tracking. I opted for a suitable space cadet blue.

Daily logo challenge, day 1, Comet rocketship company logo by Xavier Wendling, isolated logo

Inverted logo

Because of its flat and minimalistic nature, the logo works well with inverted color schemes and will pop out when displayed or printed over an image.

Daily logo challenge, day 1, Comet rocketship company logo by Xavier Wendling, isolated inverted logo

Isolated logomark

With its square aspect ratio, the rocket visual lends itself very naturally to various secondary logomark uses.

Daily logo challenge, day 1, Comet rocketship company logo by Xavier Wendling, isolated logomark

More graphic design work

When you are done be sure to visit the relevant section on this website for the full picture on my graphic design activities, including my projects in brand identity and logo design.